Join us at Destination Victoria 2025
Join us at Destination Victoria 2025.
Master of Ceremonies Alice Zaslavsky leads a stellar line-up of leaders, industry experts and Victorian operators who will share ideas, insights and inspiration.
Program highlights include:
▪️ An address by the Minister for Tourism, Sport & Major Events Steve Dimopoulos
▪️ The launch of Visit Victoria 2030 by Brendan McClements
▪️ Global tourism trends & the five-year outlook by Michael Shoory
▪️ Destination marketing plans & priorities with Shae Keenan
▪️ A Tourism Australia update from Robin Mack (GAICD)
▪️ Trends, opportunities & the global business events outlook with Robin Mack & Julia Swanson
▪️ A 2025-26 major & regional events calendar preview with Kelly Dickson
▪️ How to maximise regional impact through local events, featuring regional event organisers
▪️First Peoples tourism operators on the importance of connection, with Ash Bartley, Kerri Douglas, Charmaine Hopgood, Ralph Hume, Rob Hyatt, Joseph Saunders, Cath Thomas & Ashley Wilkinson
▪️ Visit Victoria’s priority segments & personas by Julian Major & Charles Deuchrass
▪️ Rajan Kumar on the value of AI in a business’ distribution mix & practical tools for operators
▪️AI ‘early adopters’ – Ellie Murtagh & Peter Wallace on how AI is delivering real results in tourism, with Chris Rundle
▪️ Fireside chat with Lisa Patroni-Victoria Tourism Industry Council (VTIC)
Why attend?
▪️ Gain practical tools and insights to take your business forward
▪️ Hear directly from industry leaders and innovators
▪️ Connect with peers, partners and new opportunities across Victoria
Post conference networking event brought to you by the Victoria Tourism Industry Council (VTIC)
With support from Arbory Afloat, Pizzini Wines and MCEC
As soon as Destination Victoria wraps up, delegates will walk straight into a VTIC-hosted celebration at MCEC. Tickets are included in overall conference price.