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Kelly Dickson joins Visit Victoria as Interim Director, Major Events.

Kelly is a deeply experienced major event professional. Most recently, she was Director, Commercial and Growth at Auckland Unlimited – the body responsible for Auckland City Council’s extensive investment in a portfolio of activities covering economic development, events, attractions, stadiums and facilities, and tourism.

Prior to this, Kelly provided strategic advisory services to the sport, art and entertainment industries in Australia and internationally though the company she founded, Kelly and Company Advisory. 

She had a 10-year tenure in senior leadership roles with the Victorian Major Events Company including as Chief Executive.

Kelly commences in the role in June 2021 for an initial six-month period.