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Grampians and Wimmera Mallee Bushfire Recovery campaign

Get to the Grampians

Visit Victoria continues to support Grampians and Wimmera Mallee regions as they recover from last summer’s bushfires. In May, working closely with Grampians Wimmera Mallee Tourism (GWMT), Visit Victoria launched Get to the Grampians, a dedicated campaign under the State’s Every bit different brand.

The campaign is live across an extensive network of Melbourne outdoor advertising and social media activity and is aimed at reconnecting Victorians with these beautiful regions. Further industry development activity is being planned between GWMT and Visit Victoria.