Bringing visitors back to the Grampians

Visit Victoria and Grampians Wimmera Mallee Tourism are working closely with the community to drive much-needed visitation through a range of marketing and public relations initiatives that will bring people back to the region following recent bushfires.

Thanks to support from Visit Victoria, Nine News broadcast its weather segments live from the Grampians on 26 March 2025, reminding hundreds of thousands of Victorian viewers why this is such a special place to visit.

Livinia Nixon crossed live from Halls Gap during the 4pm and 6pm broadcasts, including an interview promoting the Grampians Grape Escape (2-4 May).

Popular travel and lifestyle program, Postcards will also film two upcoming episodes in the region featuring various tourism operators, accommodation providers, cafes and restaurants.

The activity is timed ahead of the April school holidays, Easter and the Anzac Day long weekend coming up, to showcase there’s plenty of opportunity for Victorians to experience what makes the Grampians ‘Every bit different’.