Government and Corporate Relations Executive

Company

Visit Victoria is the primary tourism and events company for the State of Victoria. We inspire people in both the domestic and international markets, to visit Melbourne and Victoria through creative storytelling and enriching events. Our role is to drive visitation and expenditure through destination marketing and a strong pipeline of major, regional and business events to support the visitor economy.

We aim to build Melbourne and Victoria into Australia’s number one tourism destination by delivering strong and sustainable growth across priority markets.

Visit Victoria employs 160 people in Melbourne and across key international markets. We all work together on our goal to revitalise the visitor economy, by generating $35 billion in annual visitor expenditure and supporting 300,000 jobs by June 2024.

About this Position

Are you a strong communicator with an understanding of government process? Are you confident building relationships with senior stakeholders and managing multiple priorities at once? Can you write for a range of audiences including government, corporate, media and consumers? If so, we'd love to hear from you!

The Government and Corporate Relations Executive sits in Corporate Relations business unit that delivers coordinated communications and stakeholder engagement that increases awareness of Victoria as a destination and improves the reputations of Visit Victoria – both internally and externally.  You'll be part of a team that manages government relations and ministerial communications, media and public relations, issues management, and industry and internal communications.

This is an incredible 12 month contract opportunity to be a part of Visit Victoria, a purpose driven culture and organisation that advocates for our Victorian economy. Victoria is home to some of the country's best tourism and event experiences and we have a rare opportunity to join the organisation responsible for driving visitor demand and promoting the state. 

The role

• Support the Head of Media & Communications and Manager, Communications & Corporate Relations in preparing and delivering high quality communications materials on behalf of Visit Victoria and Minister’s office.
• Nurture key media relationships and deliver media opportunities for the Minister and Chief Executive Officer (CEO) to raise awareness of portfolio activity and achievements. 
• Prepare media responses, speaking notes, event brief and media releases, and manage distribution (including pitching) where appropriate.
• Monitor and analyse media coverage to provide key insights and enable Visit Victoria to adapt and improve strategy. 
• Build and maintain highly-effective relationships with Ministerial media advisers and government contacts. 
• Support in the development of internal and external communications including emails, presentations the corporate website and intranet. 
• Support public relations strategies and activities to assist the promotion of the business’ outstanding and innovative marketing campaigns. 

About you 

The successful applicant will be open to work out of hours, this may involve evening or weekend work including occasional overnight travel

• You will have demonstrated experience working with government stakeholders and working with media.
• You have demonstrated creative problem-solving skills, sound initiative, judgement, and political acumen. 
• You have a passion for events and tourism.

Why Join Us? 

At Visit Victoria we are committed to providing an employment experience that ignites and challenges any imaginations. 

• Our work makes a positive impact on the Victorian community.
• Access to a range of amazing events and functions from sporting to comedy to cultural and more!
• Access to ‘3 Ignite Days’ to explore Melbourne or Regional Victoria to nurture your sense of adventure on us.
• Generous parental leave and paid volunteering days.
• A reward and recognition program that aligns with our passion for Victorian experiences.
• A hybrid working model and open contemporary working facilities.

Culture & Values

Visit Victoria provide an inclusive workplace which supports and fosters growth, professional development and delivering exceptional results for our partners, clients and industry. 

Our values are embedded in our culture and communication.

• Passion - We love what we do.
• Creativity - Imagination without boundaries
• Collaboration - We work as one.
• Growth – We embrace growth and challenges.
• Connection – We are connected to people, culture and our country.