chevron-down chevron-left chevron-right chevron-up download new-tab facebook link linkedin minus player Created with Sketch. plus twitter youtube

Media & Communications Coordinator

About Us

Visit Victoria is the State’s tourism and events company. We inspire people to visit Melbourne and Victoria through creative storytelling and enriching events. Our role is to drive visitation and expenditure through destination marketing and a strong pipeline of major, regional and business events to support the visitor economy. We aim to build Melbourne and Victoria into Australia’s number one tourism destination by delivering strong and sustainable growth across priority markets.

Visit Victoria employs 160 people in Melbourne and across key international markets. Our Melbourne office is in Collins Square, with satellite offices in London, Frankfurt, Shanghai, Beijing, Guangzhou, Tokyo, Singapore, Los Angeles, Washington DC and Kuala Lumpur, and agency representation in Korea, India and Indonesia. 

About the Position

Do you love Melbourne and Victoria? Do you live for new foodie and cultural experiences and always have your finger on the pulse with what’s opening and where to go? Ever wanted to work on some of the biggest and best events in the country like the Australian Open, Formula 1, Melbourne Fashion Festival and Food and Wine Festival.

We are seeking a Coordinator to join our high performing and tight knit team to do all this and more!

We are passionate about what we do and are looking for someone who is keen, creative, focused and organized to join us. This role will support a team of four other PR and communications professionals to promote the very best of Melbourne and Victoria, and in return, we’ll support you.


  • Coordinate and/or contribute to the implementation of a range of public relations strategies, activities, campaigns or events aligned with Visit Victoria’s strategic priorities.
  • Liaise with Visit Victoria management and staff, trade partners, Tourism Australia and other public and private sector agencies and industry representatives in order to coordinate project outputs and timelines effectively.
  • Develop editorial content for Visit Victoria’s owned communication assets.
  • Prepare and distribute media materials, as directed.
  • Support to deliver PR and communications tactics across major events.
  • Support the development and implementation of the familiarisation program, including public relations and media material and representation at events and familiarisation visits.
  • Prepare team reports.
  • Monitor Visit Victoria’s PR inbox and provide timely responses to all requests.
  • Manage the Corporate Relations Team calendar and ensure it is always accurate and up to date.
  • Assist with website and social media updates, as required.
  • Provide general administrative assistance across the Media and Communications Team.
  • Occupational Health and Safety (OH&S) is the responsibility of all team members across Visit Victoria. Team members are expected to comply with all company policies and procedures regarding OH&S, and actively participate in the identification and resolution of any hazards and immediately report all incidents and injuries.

Experience & Skills

  • Demonstrated written communication skills and the ability to generate high quality media materials, editorial content, briefs and reports.
  • Strong administration experience including the upkeep of databases, reports and calendars.
  • Experience in updating websites, blogs and social media channels.
  • Experience in the field of consumer public relations or marketing, with an interest in and awareness of consumer travel, lifestyle and digital media.
  • Demonstrated passion for Victoria and tourism.
  • Proven ability to effectively coordinate and manage work activities independently or as part of a team with minimal supervision and direction, including setting priorities and working to tight deadlines.

Culture & Values

We encourage applications from people of all backgrounds as we strive to create an inclusive and diverse working environment.

Visit Victoria provides an inclusive workplace that supports and fosters growth, professional development and delivering exceptional results for our partners, clients and industry. We offer flexible working arrangements, a hybrid model that includes working from home and the office, and access to amazing events, functions and more!