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Travel Kind

As travel returns across the state, Visit Victoria has created the new Travel Kind initiative – part of our Stay close, go further campaign.

 It aims to remind Victorians to:

·       Plan ahead and make forward bookings, not just for accommodation but for restaurants, tours and experiences.

·       Try something new and consider lesser-known destinations to avoid crowds.

·       Be kind, patient and considerate when travelling. Keep in mind, to #travelkind

#travelkind has been developed with our industry front and centre. Our goal is to create a visual identity that individual businesses can adopt and share.

The #travelkind message is concise and direct, giving it the greatest opportunity to make an impact on all Victorians considering travel.

Find out more about the initiative objectives, creative concept, implementation and how to get involved in the industry toolkit below.