Visit Victoria’s new drive campaign, Stay close, go further is designed to help rebuild Victoria’s visitor economy by promoting visitation and expenditure within the state, following the easing of travel restrictions.
The fully-integrated campaign aims to get Victorians moving again by reigniting the passion for their home state, while also targeting visitors from bordering regions of New South Wales and South Australia.
It highlights the creativity, culture and beauty of Melbourne and regional Victoria through its people and connects to the notion of ‘staying close’ (travelling within our great state of Victoria), and the opportunities it affords us, to ‘go further’ (to discover the unexplored or experience something new).
The Stay close, go further campaign is supported through advertising across television, print, radio, social media, out of home and digital, and further supported through Visit Victoria's public relations and partnerships.
Find out more about the campaign objectives, creative concept, implementation and how to get involved in the industry toolkit.
Visit Victoria is working closely with Regional Tourism Boards to help spread the message and we’ll continue working with industry to showcase the state.