The campaign aims to connect consumers with Victorian businesses offering at-home, virtual or delivered to your door experiences and to help keep businesses operating during this unprecedented time in our history.
The Click for Vic campaign is supported through advertising across television, digital and print, and further supported through Visit Victoria's public relations, partnerships and owned social media channels.
It showcases a selection of dine at home options from cafes, bars and restaurants, Victorian produce straight to your door, a range of drink at home delights, and gifts for friends and family. Download the industry toolkit to see how your business can get involved.
Click for Vic is all about encouraging consumers to support Victorian businesses and to buy online while travel restrictions remain in place.
The campaign aims to stimulate immediate return for businesses, while also keeping the state's tourism destinations front of mind for Victorians by building awareness and consideration for future travel.
Click for Vic aims to showcase the best of Melbourne and Victoria on the Visit Victoria website, where consumers can gain inspiration to shop online from a wide range of Victorian producers.