Click for Vic was launched by Visit Victoria in August 2020, encouraging Victorians to get behind the tourism industry by buying local products online while travel restrictions were in place.
The campaign aimed to connect consumers with Victorian businesses offering at-home, virtual or delivered to your door experiences and to help keep businesses operating during this unprecedented time in our history.
The mulit-million dollar marketing campaign was delivered through advertising on television, radio, out-of-home, print, digital and social media and further supported by public relations and partnerships.
The campaign was designed to stimulate immediate return for businesses, while also keeping the state's tourism destinations front of mind for Victorians by building awareness and consideration for future travel.
The campaign advertising ended on 31 January 20201, however Click for Vic continues to live on the Visit Victoria website, connecting consumers to Victorian tourism-related businesses’ offering at-home, virtual or delivered to your door experiences.