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A Games like no other

The State of Victoria has been confirmed as the host destination for the 2026 Commonwealth Games.

Victoria is well-known as Australia’s major events capital, with many historical sporting moments and cultural festivals taking place on our soil. 

A Games like no other aims to promote visitation and expenditure within Victoria by reaffirming Victoria’s position as an enriching destination and Australia’s major events, sporting and cultural capital.

The campaign will build excitement for the Victoria 2026 Commonwealth Games and increase the appeal of regional Victoria by showcasing the beauty of our State.

In its first phase, the campaign will reach Victorians through television, print (newspaper and magazines), social media, public relations, website and email marketing.