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Intrastate Marketing

Victoria. Have a wander...

Our Regional Campaign

Visit Victoria's regional  campaign, Wander Victoria, is a long-term strategy to activate intrastate travel to regional Victoria, to encourage 'Melburnians' to stay an extra night and have one more coffee. 

Launched in February 2016, the emotive campaign aims to inspire 'Melburnians' to take the time to rediscover and reconnect with Victoria's regions by advocating the simple pleasures and benefits of wandering through the diverse natural settings and destination experiences.

At Visit Victoria, our dedicated regional marketing team continues to develop local marketing partnerships to extend campaign awareness and work with Regional Tourism Boards on strengthening visitor conversion.

Wander Victoria

Latest Regional Campaign Results (Since Feb 2016)

  • 0 M+ Digital brand film views
  • 0 M+ Regional page views
  • 0 M Regional PR value achieved