Visit Victoria’s intrastate campaign, Stay close, go further is designed to help rebuild Victoria’s visitor economy by promoting visitation and expenditure within the state.
The fully-integrated campaign aims to get Victorians moving again by reigniting the passion for their home state, while also targeting visitors from bordering regions of New South Wales and South Australia.
It highlights the creativity, culture and beauty of Melbourne and regional Victoria through its people and connects to the notion of ‘staying close’ (travelling within our great state of Victoria), and the opportunities it affords us, to ‘go further’ (to discover the unexplored or experience something new).
The Stay close, go further campaign is supported through advertising across television, print, radio, social media, out of home and digital, and further supported through Visit Victoria's public relations and partnerships.
Victorians are being encouraged to travel with kindness as part of a new tourism initiative launched by Visit Victoria today.
The Travel Kind initiative – part of the Stay close, go further campaign – aims to remind Victorians to book ahead and be patient when they are visiting the state's world-class wineries, laneway restaurants, coastal villages and charming towns.
Visit Victoria's Click for Vic campaign was launched in August 2020 to encourage Victorians to get behind the tourism industry by buying local products online.
The campaign aims to connect consumers with Victorian businesses offering at-home, virtual or delivered to your door experiences and to help keep businesses operating during this unprecedented time in our history.
It showcases a selection of dine at home options from cafes, bars and restaurants, Victorian produce straight to your door, a range of drink at home delights, and gifts for friends and family.
The campaign aims to stimulate immediate return for businesses, while also keeping the state's tourism destinations front of mind for Victorians by building awareness and consideration for future travel.