Visit Victoria 2030 - our five‑year organisational strategy - outlined a focus on connecting demand by helping internationally ready Victorian businesses build meaningful relationships with the right overseas partners.
To support this, Visit Victoria is hosting a 'Connect Series' of targeted international trade activities in Melbourne and priority overseas markets throughout the 2026/27 financial year.
These initiatives are designed to:
Each event will be tailored to the market opportunities and commercial outcomes, ensuring our industry is well positioned to convert international demand. Further information, including event details, Expression of Interest (EOI) processes, prospectuses, eligibility criteria and associated costs, will be shared as each activity is confirmed.
We encourage industry partners to stay engaged as we roll out these opportunities and continue working together to drive international growth for Victoria.
Need help?
For any questions, please contact the Global Markets & Commercial team at [email protected]
| Victoria Showcase: Vietnam | |
| Details | To leverage Victorian businesses attending Marketplace: South-East Asia in July, Visit Victoria is looking to connect operators to key trade partners in Vietnam over a 3 day pre-Marketplace trade program. This will be available exclusively to businesses registered for Australia Marketplace. |
| Location | Ho Chi Minh City |
| Date | 18-21 July 2026 |
| Cost | $850 (excludes flights and accommodation) |
| Experience Victoria: India | |
| Details | Visit Victoria will run an inbound event focused on the India market in Melbourne aimed at strengthening our trade and distribution strategy to increase market share for Victoria. The event will invite 30 key decision makers from India with a target of 30-40% new agencies from high growth cities to meet with Victorian product in face-to-face meetings and networking events surrounded by an immersion program pre and post. Applications are now open until Friday 3 July, please contact the Global Markets team for further details. |
| Location | Melbourne |
| Date | 6 August 2026 |
| Cost | $1,300 |
| Experience Victoria: NFL 'Big Play' Forum (USA)* | |
| Details | Opportunity for up to 30 Victorian operators to network with a group of top tier US based KDP's, Inbound Tour Operators for a trade program including a business forum and networking event in Melbourne in the lead up to the NFL game in Melbourne. |
| Location | Melbourne |
| Date | 10 September 2026 |
| Cost | $500 |
| *Cost, date and details subject to change | |
| G'Day Australia | |
| Details | G'day Australia 2026 is a combined training workshop and familiarisation event held exclusively for Aussie Specialist Agents from retail outlets and key wholesalers/tour operators from all of Tourism Australia’s key markets. The 300 Aussie Specialists attending G'day Australia 2026 will meet with approximately 130 Australian tourism operators during the workshop and networking events. |
| Location | Darwin |
| Date | 13-15 October 2026 |
| Event site | https://events.tourism.australia.com/gday-australia-2026-ga26/ |
| ATEC Meeting Place | |
| Details | ATEC's flagship event, Meeting Place 2026, comes to Hobart/Nipaluna on 26–28 October. Three full days connecting Australia's inbound tourism buyers and sellers, proudly supported by Tourism Tasmania. Registrations now open. |
| Location | Tasmania |
| Date | 26-28 October 2026 |
| Event site | https://atec-2026-meeting-place-hobart-tasmania.eventsairsite.com/ |
| Experience Victoria: Greater China | |
| Details | Visit Victoria will run an inbound event focused on the Greater China market in Melbourne aimed at strengthening our trade and distribution strategy to increase market share for Victoria. The event will invite 30–35 key decision-makers and product managers from KDPs across Greater China, targeting key Tier 1 and Tier 2 cities, to meet with Victorian products through face-to-face meetings and networking events, supported by an immersion program pre and post the event. |
| Location | Melbourne |
| Date | 11-12 November 2026 |
| Cost | $1,400* |
| *Cost, date and details subject to change | |
| Victoria Showcase: Nordic Region | |
| Details | Opportunity for Victorian operators attending Marketplace UK-Europe to participate in a post-Marketplace extension program to meet with key Nordic operators in Finland and Denmark to leverage the launch of Finnair's daily service via Bangkok to Melbourne commencing in October. |
| Location | Denmark and Finland |
| Date | 19-21 November 2026 |
| Cost | $3,750 |
| Note any of the above events may be postponed or cancelled if necessary. | |
| Greater China, Japan & South Korea | Sissi Wang | [email protected] |
| South & South East Asia | Sarah Breheny | [email protected] |
| Americas | David Evans | [email protected] |
| UK & Europe | Andrew Wilson | [email protected] |