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Manager, Data & Analytics

Do you love Victoria and Melbourne?  Do you love Data and Analytics?  Why not combine two of your passions in one role?


The Data & Analytics Manager reports to the Chief Digital Officer and is a truly great role focusing on driving innovative data and analytics strategies that support Visit Victoria’s objective of delivering strong and sustainable growth in revitalising the state’s Visitor Economy.

You will lead a team of two analysts, so your people skills will be just as important as your data & technical skills. 

Some of your responsibilities will be;

  • Lead our consumer data & audience management approach, including integration with agency partners and embedding data-led best practices across the organisation
  • Build, leverage and manage Visit Victoria’s customer data platforms, data partners and related agency relationships 
  • Provide support with data partnerships, major data & analytics initiatives and digital assets across other teams at Visit Victoria 
  • Work with our Research & Insights team to help source and integrate third party/syndicated data so that its effectively used for organisational reporting & insights
  • Lead the planned Business Intelligence (BI) tool upgrade and improved dashboard reporting with teams across the business to ensure adoption and continued success.
  • Work with our Destination Marketing team and media agency partners to share our data & insights to create a media mix model and support driving media efficiency
  • Optimise our data measurement framework to align the business around reporting best practices
  • Lead our continual expansion of the use of Google Analytics and BigQuery, our data warehouse.
  • Work with our Leadership team to deliver actionable insights, and the Destination Marketing team to drive real-time visibility of campaign performance.

What you will bring to the role;

  • Demonstrated experience leading a data and analytics function, in-house or at an agency
  • Experience working with data warehouses / data lakes (eg. BigQuery, Redshift)
  • Experience working with business intelligence (BI) tools (eg. PowerBI, Tableau, Looker)
  • Experience with common analytics querying languages such as SQL
  • Good understanding of typical B2B and B2C data structures
  • Excellent verbal and written communication skills and ability to discuss data needs with non-technical stakeholders
  • Proven experience leading and developing outcome-driven teams in line with the organisations’ business objectives
  • Solid knowledge and experience in the marketing technology landscape, including experience in data platforms and understanding of programmatic media buying/data driven marketing
  • A flexible approach and the ability to accept and champion change
  • High level interpersonal skills, ability to develop effective working relationships with key stakeholders, managers, staff and contractors

What's in it for you;

  • Every day we make a difference in the lives of Victorians, bringing the best sporting, cultural and entertainment events to Melbourne and Victoria
  • Gain experience working on a portfolio of exciting, dynamic major events and innovative destination marketing campaigns for Victoria
  • A great team environment filled with passionate people who love Victoria!
  • Access to ‘Ignite Days’ to explore Melbourne or regional Victoria to nurture your sense of adventure and ignite your imagination
  • Support Volunteering, with access to additional leave

Please note the successful candidate will be required to undertake a variety of pre-employment checks. 

To apply please press the APPLY NOW button. For a copy of the Position Description, or if you have any questions, please contact p&[email protected].  

About us!

Visit Victoria is the primary tourism and events organisation for the State of Victoria in Australia. We inspire people to visit Melbourne and Victoria through captivating stories and amazing events.