Supplier Code of Conduct
Visit Victoria works with suppliers to deliver tourism and event experiences across the State of Victoria. This Code of Conduct outlines our standards and our commitment to ethical and responsible practices.
Last updated: January 2026
1. Application of the Code
1.1. Visit Victoria Limited (ACN 611 725 270) (VV) is the primary tourism and events company for the State of Victoria in Australia (the State). Melbourne Convention Bureau Limited (ACN 072 324 933) is a subsidiary of Visit Victoria and a reference to Visit Victoria in this Code is a reference to Melbourne Convention Bureau also.
1.2. This Code applies to all suppliers who work with us (irrespective of engagement value) but it does not override their legal or contractual obligations. VV may update this Code from time to time.
2. General expectations of suppliers
2.1. Suppliers must uphold their own organisation’s values, standards and policies, while also recognising VV’s commitment to transparency, fairness, and public trust.
2.2. Suppliers must:
a. conduct all dealings with honesty, integrity and professionalism;
b. engage respectfully and inclusively with all cultural and community contexts relevant to their work;
c. maintain reliable governance, risk management and quality assurance systems;
d. deliver goods and services competently and reliably, in line with industry standards;
e. treat VV personnel and stakeholders and other VV suppliers with courtesy and respect;
f. comply with all applicable laws, regulations and contractual obligations;
g. maintain accurate and complete records relevant to their engagement; and
h. safeguard VV’s confidential and sensitive information and implement appropriate security measures to prevent unauthorised access.
3. Business integrity and anti-competitive conduct
3.1. VV expects its suppliers to uphold public confidence and avoid conduct that could be perceived as seeking unfair advantage or undermining trust in our operations.
3.2. Suppliers must:
a. maintain internal controls to ensure compliance with anti-corruption and anti-bribery laws, including the Australian Criminal Code Act 1995 (Cth);
b. avoid anti-competitive behaviour and comply fully with competition law obligations; and
c. ensure that their actions do not improperly influence, or appear to influence, procurement or commercial decisions made by VV.
3.3. VV may take reasonable action if supplier conduct fails to meet these expectations or poses reputational, legal, or operational risk.
4. Environmental sustainability
Suppliers are encouraged to minimise their environmental impact, including through responsible sourcing, waste reduction, energy efficiency, and use of sustainable materials where applicable.
5. Cultural awareness and inclusion
5.1. VV expects its suppliers to be respectful, inclusive and culturally aware. Suppliers should avoid relying on biased or discriminative assumptions, consider accessibility needs, and take care to ensure that their work reflects the diversity of Victoria’s people and places.
5.2. Where a supplier’s work involves or references the art, culture, knowledge or customs of Australia’s First Nations peoples, or where the supplier engages Indigenous businesses or creators, the supplier must:
a. acknowledge and attribute the Traditional Owners, Language Groups and/or Nations associated with the work, where this information is reasonably available;
b. obtain prior and informed consent before using any cultural knowledge, materials, or intellectual property;
c. respect cultural protocols and seek guidance to ensure the integrity of traditions specific to each Nation;
d. comply with State laws relating to cultural heritage and land use obligations;
e. engage in a manner that promotes authenticity, respect and inclusion, consistent with VV’s commitment to reconciliation and cultural integrity; and
f. not misrepresent, exploit or misuse Indigenous cultural and intellectual property.
6. Labour practices
Suppliers must take steps to ensure their operations and supply chains are not causing or contributing to human rights abuses such as coercion, involuntary and underage labour or modern slavery practice.
7. Supporting local business
Suppliers are encouraged to prioritise local Victorian resources and subcontractors, where practicable to do so.
8. Gifts, benefits and hospitality
Suppliers must not offer gifts or hospitality that could compromise VV’s impartiality or create unfair advantage
9. Conflicts of interest
Suppliers must identify and manage any situations where personal, financial, or professional interests could compromise impartiality or objectivity in their engagement with VV, Any such conflicts of interest must be reported to VV.
10. Behavioral standards and occupational health and safety (OHS)
10.1. Suppliers must uphold high standards of conduct in all interactions with VV personnel, contractors, stakeholders, and event participants.
10.2. Suppliers must:
a. refrain from bullying, harassment, discrimination, or behaviour that causes distress or undermines wellbeing;
b. take reasonable steps to prevent any act or omission that risks the health and safety of others; and
c. follow all reasonable directions issued by VV related to the safe delivery of goods or services, including those aimed at supporting VV in meeting its obligations under the Occupational Health and Safety Act 2004 (Vic). This extends to both physical safety and psychological safety.
11. Responsible use of artificial intelligence
11.1. Suppliers using artificial intelligence (AI) technologies must do so ethically and responsibly, ensuring transparency, accuracy, and appropriate human oversight. AI use must reflect VV’s commitment to ethical innovation, data stewardship, and respect for privacy.
11.2. In this Code, a Generative AI Tool refers to any AI system capable of producing new content (text, images, video, or code) based on input data, including tools that use deep learning models to simulate human creativity or decision-making. Suppliers must obtain VV’s express and written consent before using any Generative AI tools in the provision of goods or services, unless such use is expressly permitted in relevant contracts between VV and the Supplier.
11.3. Where Generative AI Tools are used, suppliers must:
a. disclose when and how Generative AI has contributed to any deliverables, including software used;
b. maintain and provide, upon reasonable request, records of inputs, outputs, interactions, and human interventions;
c. ensure that personnel using Generative AI Tools are appropriately trained and qualified;
d. take reasonable steps to assess and mitigate risks and detect unauthorised or fraudulent activity;
e. refrain from inputting any proprietary or sensitive material or personal information without prior written consent; and
f. where notified, comply with VV’s Artificial Intelligence (AI) Policy
12. State policies and guidelines
12.1. VV operates under various State government policies and guidelines. Even where specific policies do not directly apply to VV, VV may seek to align itself to those policies and uphold their intent.
12.2. Suppliers must comply with any policies, standards, or guidelines that VV reasonably notifies to them under contract. This obligation applies for the duration of the engagement and encompasses any updates or amendments communicated by VV.