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How to Apply for the
Regional Events and Innovation Fund

The Regional Events Innovation Fund (REIF) provides funding for activities that support innovation in securing, hosting and marketing new events and implementing innovative projects to increase regional event visitation.

To be considered for support, those that can apply are Regional Tourism Boards (RTBs) or recognised Victorian tourism organisations. All proposals must include an endorsement from the RTB and/or local council. 

A formal application is required and the level of detail required will vary on the level of funding requested. Strategic consideration is given to those that clearly target a current or emerging need in regional Victoria. 

Innovation is the process of translating an idea or invention into a good or service that creates value.

Funding Criteria

Applicants will need to demonstrate how their proposal meets the following criteria:

  • Innovation - why the project or event is important to the region;
  • Strategic fit to the RTB Annual Event Plan, Strategic Plan or Destination Management Plan 
  • Increasing brand equity for Victoria;
  • Economic benefits and value of the event or project to the region;
  • Potential to scale or replicate across regions;
  • Aligns to government priorities (view Visitor Economy Strategy) and create positive community engagement;
  • Calendar fit - How your proposal leverages seasonality challenges and opportunities for your respective region to ensure the right 'calendar fit';
  • Financial viability.

Application Steps

  1. Stakeholder Consultation (contact RTB or Visit Victoria);
  2. Expression of Interest (EOI) Submission Online;
  3. Regional Event Fund Application Online (if criteria of the EOI is met);
  4. Confirmation (if applicant is successful);
  5. Dedicated regional event team member from Visit Victoria to support throughout development and execution of your project/event;
  6. Reporting into Visit Victoria your event/project outcomes and joint de-brief post completion.
Key Timings

Applicants are encouraged to submit their Expression of Interest (EOI) at the earliest taking into consideration the timelines. All applications are to be made via the online 'SmartyGrants' portal. Any applications received outside of the timeframes will be at the discretion of Visit Victoria to review on a case by case basis.

EOI applications will only proceed to the official REIF Application process if the initial criteria has been met. Visit Victoria will provide feedback within five business days from date of receipt of the EOI for the applicants consideration. 

EOI OpensInfo SessionsEOI ClosesApplication ClosesAnnouncedProjects Commenced/Delivered
21 May 201830 May - 30 June 201816 July 201831 July 20183 - 28 September 2018September 2018 - June 2019

Expressions of Interest are now closed