Melbourne is hosting the first NFL regular season game in the Asia Pacific region.
Date: Friday 11 September 2026
Location: MCG
Time: 10:35am kickoff
Teams: Los Angeles Rams and San Francisco 49ers
For the latest information on the 2026 NFL Melbourne Game:
NFL Kickoff Festival | 10 - 12 September | Melbourne Park
Expect a range of activations, NFL exhibits, retail pop-ups, Flag Football clinics, an American food village, official watch parties, and musical performances from Peking Duk, Grinspoon, Hot Dub Time Machine, Sneaky Sound System and Kita Alexander. Grounds Passes start from $49 for Thursday and Saturday sessions and $59 for Friday, with children aged 13 and under admitted free when redeemed with an accompanying adult ticket. Purchase tickets here.
Prime Time Lights | 6 - 11 September | Flinders Street Station and Melbourne Town Hall: In partnership with the City of Melbourne, Prime Time Light will spread life and colour throughout the city with iconic buildings lit up nightly during Game Week.
Melbourne End Zone | 10 – 11 September | Federation Square: Celebrate the NFL's first Australian gamed in Melbourne. Bring your family along to enjoy face painting, roving entertainment and DJs on stage. Enjoy NFL themed activations, giveaways, food trucks and coffee carts on site. More information.
Rams House: The LA Tailgate Experience | 10 – 12 September | Crown Riverwalk: Kick things off at The Tailgate with true SoCal tailgate vibes including food, drinks, games, photo moments, a merch store, and banger music straight from the US West Coast. Capture photos with the Super Bowl LVI trophy and hang out with the LA Rams mascot, Rampage. You will also have the opportunity to meet Rams Legends. More information.
San Francisco 49ers Home of the Faithful in Melbourne | 10 – 11 September | Transport Public Bar: Get into the spirit of American football as the San Francisco 49ers bring their Home of the Faithful takeover to the Transport Public Bar, celebrating the arrival of the first NFL game in Melbourne and Australia.
Seattle Seahawks | 10 – 12 September | Imperial Hotel: Join for interactive experiences, exclusive giveaways, live entertainment, and special appearances from Super Bowl champion Cliff Avril and 12s Everywhere mascot BAM. Fans will also have the chance to see the Vince Lombardi Trophy and connect with fellow 12s through special programming, including an NFL Melbourne Game Watch Party on Friday. More information.
We encourage Team Victoria to maximise the opportunity for your business around the landmark 2026 NFL Melbourne Game.
Fans from more than 35 countries have already bought tickets. Almost 50 per cent of spectators at the MCG are expected to be from interstate or overseas.
The businesses that benefit most from Melbourne’s events calendar are not always the biggest or the best known. They are the ones that know their audience, get visible early and show up ready.
That is what this guide is for.
Access the Industry Inspiration Guide for the 2026 NFL Melbourne Game (PDF, 3.2Mb)