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Project Executive Regional

About the Role

This is a challenging and dynamic role, where you will provide your skills in project management, stakeholder management, marketing communications and branding to coordinate and manage Visit Victoria’s cooperative marketing programs. The role will assist a small team which delivers Visit Victoria’s marketing campaigns to build awareness and increase visitation to regional Victoria. The role will also be responsible for managing key relationships with Victoria’s Regional Tourism Boards.

Key Responsibilities

  • Develop and implement marketing activities to build awareness and increase visitation to regional Victoria.
  • Implement a dedicated co-operative marketing program in collaboration with the Regional Tourism Boards.
  • Project manage specific marketing programs and campaigns within agreed budgets and timelines with key agencies.
  • Actively monitor the performance of marketing tactics and provide campaign analysis that delivers insights and improves ROI.
  • Provide specialist advice to internal and external stakeholders on the creative development and execution of Visit Victoria’s marketing activities.
  • Work collaboratively with key internal and external stakeholders, including state and local government, industry associations, commercial partners and marketing partners to maximise the reach of campaign activity, funding and acquisition of first party consumer data.  
  • Prepare campaign and communication briefs, regular reports and correspondence on marketing activities to internal and external audiences.
  • Represent Visit Victoria, and on occasions present at events, meetings and functions.

Your Experience

  • Proven high-level project management and organisational skills.
  • High-level interpersonal skills, ability to maintain effective working relationships with key industry stakeholders (specifically Regional Tourism Board Marketing Managers), significant contractors, management and staff.
  • Demonstrated experience (minimum five years) in the delivery of integrated, multi-channel marketing campaign development and implementation, including working with large-scale creative, public relations and media agency providers.
  • High-level communication, negotiation and influencing skills, ability to prepare quality creative and media briefs, reports, submissions, Ministerial briefs and correspondence.
  • Proven knowledge of the tourism, entertainment, sporting, food and wine or fashion sectors.
  • High Level creative, research and analytical skills including the ability to develop and evaluate marketing strategies and programs.
  • Sound knowledge and understanding of tourism brands, products and experiences. 
  • A tertiary qualification in any of the following: tourism, marketing, communications or advertising would be well regarded.

Other Information

  • Drivers licence preferred.
  • This position has a requirement to work out of hours, and it will involve evening or weekend work including occasional overnight travel.
  • This is a fixed Term Position.
  • This position reports to the Regional Brand Manager.

Role Application