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Executive - Marketing & Campaign Programs (fixed term)

About the role

An exciting opportunity awaits a marketing professional, to take responsibility for coordinating and managing Visit Victoria marketing programs, aimed at building awareness and increasing visitation to Victoria.

Reporting to the Group Manager, Marketing & Programs, this is a critical role in the delivery of marketing projects for the Drive market and for regional Victoria, as well as managing partner and channel activity for the Stay close, go further campaign and managing key Regional Tourism Board relationships.

This role is a 10 month Maternity Leave Fixed-Term contract.

Key responsibilities

  • Develop, implement and evaluate a wide range of consumer marketing campaigns and programs to build awareness and increase visitation to Victoria
  • Manage and foster strong working relationships with Victoria’s Regional Tourism Boards to ensure the maximization of collaboration across marketing initiatives
  • Develop and implement a range of cooperative and leverage marketing initiatives that facilitate industry engagement and support for Visit Victoria’s marketing activities
  • Project manage specific marketing programs within agreed budgets and timelines in conjunction with key public and private sector agencies and industry representatives
  • Work collaboratively with key internal and external stakeholders, including state and local government, tourism organisations, industry associations, major event partners to maximise the reach of campaign activity.

Your experience

To be successful in this role you will be passionate, creative, collaborative and embrace growth, challenges and a connection to people, culture and country.

You will have proven high-level project management skills and the ability to maintain effective working relationships with key industry stakeholders, including chief executives and marketing managers.

Our ideal candidate will relate to the following:

  • Demonstrated experience in integrated, multi-channel marketing campaign development and implementation, including working with large-scale creative, public relations and media agency providers
  • High level creative, research and analytical skills including the ability to develop and evaluate marketing strategies and programs
  • Well-developed communication, public speaking and influencing skills, ability to prepare quality creative and media briefs, reports, submissions, Ministerial briefs and correspondence
  • Proven marketing knowledge of the tourism, entertainment, sporting, food and wine or fashion sectors (highly regarded)
  • Sound knowledge and understanding of the visitor economy/tourism structures, products and experiences (highly regarded)
  • A tertiary qualification in Tourism, Marketing, Communications or Advertising (highly regarded)

If this sounds like you, we would love to hear from you.