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Event Marketing & Relationship Specialist

Position purpose

The Event Marketing and Relationship Specialist plays a key role in the Major Events team to grow the visitor economic impact and destination brand awareness from Victoria's major events. 

This is a fixed-term parental leave cover position. We are looking for someone who can hit the ground running with experience in event leveraging, contract, relationship and project management.

Key Accountabilities

  • Contract management of once off and annual major events and major event partnerships, overseeing all contractual deliverables and the fulfilment of sponsor benefits.
  • Develop and implement amplification strategies for major events to enhance Melbourne as a host destination and global events city.
  • Represent Visit Victoria on appropriate major event management and marketing committees and provide advice.
  • Develop and manage strong working relationships with external stakeholders, including major event owners and promoters, sponsors and event partners and internal stakeholders, including Visit Victoria staff and relevant governmental departments.
  • Prepare amplification strategies, submissions, briefings and reports for relevant events for Visit Victoria leadership, governmental departments, the Minister for Tourism and Major Events and relevant Cabinet Committees. 
  • Undertake research and analysis, prepare briefing papers and reports on complex issues and provide professional advice to senior management on major event contracts and amplification initiatives.
  • Oversee the delivery and payment of contract milestones and management of event funding including maintaining complex event budgets.


  • Demonstrated ability and understanding of planning and / or management of major events and related projects, including the ability to manage contracts.
  • High level written and verbal communication skills, ability to present, persuade, advocate, negotiate and motivate and prepare correspondence, reports and briefs on complex and sensitive issues.
  • Well-developed interpersonal skills, ability to work effectively in a team and develop effective working relationships with managers, staff, contractors, suppliers and diverse stakeholders.
  • Well-developed conceptual and analytical skills, ability to resolve operational issues to achieve agreed outcomes identify and advise on issues and improvements and evaluate marketing strategies and programs.
  • Sound knowledge of and experience in Tourism, Events and / or Marketing.
  • Demonstrated understanding of and experience working on major events and managing partners/stakeholders.  
  • Well-developed planning and project management skills that can ensure that project objectives are met.

Desired qualifications

  • A tertiary qualification in event management, marketing, advertising, business or a related area.
  • A minimum of 3 years industry experience.
  • Experience working on major events and stakeholder relationships with partners/sponsors.

Position specific requirements

  • This position has a requirement to work out of hours that will involve evening or weekend work including occasional overnight travel.

Role Application