Visit Victoria’s Familiarisations Program is a key strategy to showcase compelling stories of Melbourne and Victoria to Media, Trade & Influencers through planned experiences. The ATE20 Familiarisations role is focused on managing and coordinating these visits as part of the ATE20 Familiarisations Program, ensuring Melbourne and Victoria’s key messages are amplified and that these key partners become ambassadors that inspire people to visit. This role is focused on leveraging your skills in travel, communications and itinerary planning, and your knowledge of Victorian product to coordinate and manage the ATE20 Familiarisation Program.
The Australian Tourism Exchange (ATE) 2020 is Australia’s largest annual travel and tourism event for trade businesses. ATE20 is owned by Tourism Australia and presented in conjunction with Visit Victoria, its partner and the host state for 2020.
The event brings Australian tourism businesses together with International travel buyers from around the world into one forum where business is negotiated and signed. Additionally, the event provides the international travel buyers with the opportunity to experience the best of Australia firsthand through specially created pre and post familiarisation trips.