Visit Victoria is seeking input from Team Victoria into the development of Visit Victoria 2030 – our organisational strategy for the next five years.
Visit Victoria 2030 will set out Visit Victoria’s plans and priorities through to 2030 to help drive growth of the Visitor Economy. Our strategy will complement and align with the Victorian Government’s Experience Victoria 2033 and Tourism Australia’s Thrive 2030.
To help shape our plan, we’re asking you to give us your ideas and thoughts about how Visit Victoria can help the industry realise our ambitions for the Visitor Economy.
We invite you to review our discussion paper (link below) and provide your feedback via this anonymous short survey. The survey is open until 11 August 2025. You can also directly email feedback to [email protected].
Your feedback will form part of a broader industry consultation program Visit Victoria is undertaking over the next six to eight weeks, including in-person sessions for industry operators and VEPs across Victoria and one-on-one meetings with major partners.
We know we’re stronger together. That’s why we’re taking a Team Victoria approach to ensure industry’s views are reflected in our strategy.
We will launch Visit Victoria 2030 on 8 October as part of our Destination Victoria conference at the Melbourne Convention and Exhibition Centre.
We value the opportunity to work collaboratively and constructively as Team Victoria as we set up the Visitor Economy for growth over the next five years.
Review the Visit Victoria 5 Year Strategy Discussion Paper 2025
Submit your feedback via this short survey
Email feedback to [email protected]