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Latest Victorian Visitor Economy Results

The visitor economy extends beyond the activities and economic impact of leisure tourists to encompass visitors travelling for business, work, education and visiting friends and relatives.

Victoria has long been a leader for major events and business conferences, food and wine, artistic and cultural experiences and areas of outstanding natural scenic beauty and has built a reputation as a diverse and compelling destination.

Latest visitor economy results ending in December 2017.

VICTORIA 
(As at Sept 2017)
Total expenditure
($ AUD billion)
Market 
share
(%)
Market 
share
change
(% points)
Year on year
total
expenditure
growth (% points)
Visitor
economy
target
growth:
(% per annum)
Total expenditure$26.4b23.3%+1.0% +11.0%5.3%
Total overnight$21.3b22.9%+0.9% +11.3% 5.7%
Interstate overnight$6.8b22.8%+1.2%+11.3% 4.8%
Intrastate overnight
$6.9b19.7%+1.1%+12.2% 4.8%
International$7.7b26.8%+0.4% +10.6% 7.4%
Daytrips$5.1b25.0%+1.5% +9.8% 4.0%