The visitor economy extends beyond the activities and economic impact of leisure tourists to encompass visitors travelling for business, work, education and visiting friends and relatives.
Victoria has long been a leader for major events and business conferences, food and wine, artistic and cultural experiences and areas of outstanding natural scenic beauty and has built a reputation as a diverse and compelling destination.
Latest visitor economy results ending in September 2017:
(As at Sept 2017)
($ AUD billion)
|Year on year|
growth (% points)
(% per annum)