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Melbourne Insights

There is a twist at every turn in Melbourne... find art, bars and restaurants in laneways, retail therapy for any budget and an unrivaled live music scene. Melbourne is a to do city, with an enviable list of sporting and cultural events to enjoy. 

Well-known for

  • Major events (sports, theatre, visual arts and more) 
  • Live music
  • Boutique shopping
  • Culinary (casual to fine dining)
  • Coffee
  • Rooftop bars
Regional Tourism Summary (year ending Dec 2017)


  • 0 M Domestic and international visitors
  • $ 0 B Estimated visitor spend
  • 0 Approx jobs generated 2015/16
Key Insights
$15.3BGross Regional Product generated by tourism industry (2015 - 2016 Satellite Account)
126,800Total Employment generated by the tourism industry (2015 - 2016 Satellite Account) 
2,741,000International Overnight Visitors (Year ending Dec 2017)
$7,122MInternational Overnight Expenditure (Year ending Dec 2017)
17,498,000Domestic Daytrip Visitors (Year ending Dec 2017)
9,251,000Domestic Overnight Visitors (Year ending Dec 2017)
$9,711MDomestic Visitor Expenditure (Year ending Dec 3017)

Data Sources: International and National Visitor Survey Results by Tourism Research Australia and The State Tourism Satellite Accounts, 2015-16 Report by Tourism Research Australia.


Festival and Arts

  • Melbourne International Film Festival 
  • Melbourne International Comedy Festival 
  • Melbourne International Flower and Garden Show 
  • Melbourne Winter Masterpieces - National Gallery of Victoria 
  • Virgin Australia Melbourne Fashion Festival 
  • White Night Melbourne
  • Major theatre productions throughout the year


  • Australian Football League
  • Tennis - Australian Open Grand Slam - tennis
  • Cricket - Boxing Day Test Match, One Day and Twenty20 International 
  • Motorsport - Formula 1 Australian Grand Prix 
  • Horse Racing - Melbourne Cup Carnival
  • Running - Melbourne Marathon