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Visit Victoria in partnership with the Australian Open and the Seven Network has aired a new content piece for promoting Melbourne and Victoria featuring Henri Leconte and Rod Laver.

Launched on day two of the Australian Open across broadcast and digital channels, the film has already reached over 1 million social views and supported by Tourism Australia globally, the Australian Open, Visit Melbourne, regional tourism boards and sponsors. 

Committed to strengthening major event marketing partnerships under the new Visit Victoria structure, Seven Network also featured an exclusive ‘behind the scenes’ destination story demonstrating our vision in encouraging visitors to explore Victoria’s regions whilst here for major events and extend their stay.