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Visit Victoria held the Victorian International Exchange (VIE) on Wednesday 29 November 2017 at the Melbourne Convention and Exhibition Centre.

The forum featured key market updates from our representatives across South and South-East Asia, The Americas, Greater China, UK & Europe, Japan & Korea and New Zealand. The annual event saw over 200 industry professionals from Melbourne and regional Victoria taking the opportunity to meet with our offshore teams.

Touted as one of the best VIEs in post-event feedback, guest speakers included Mr Mukund Narayanamurti (CEO, Asialink Business) and Mr Paul Rees-Jones (Executive Planning Director, Clemenger BBDO). Attendees received an update on the latest marketing trends in a time of change and were provided with insights into the Indian consumer. Topics covered were timely, as India is expected to become Victoria’s second largest international source market for expenditure by 2022-2023.

For those who missed the event, you can download Visit Victoria’s latest International Marketing Highlights.