Victorian Budget 2016/17

Victorian Budget 2016/17

Regional Events Fund 

The $20 million Regional Events Fund will bring thousands of new visitors from Victoria, Australia and around the world to the biggest and best events all over regional Victoria. Guidelines will be available and applications welcome from 1 July 2016. 

For more information on the Regional Events Program please see Regional Events Fund

Visit Victoria Marketing Initiative 

The $38m marketing initiative provides Visit Victoria the resources it needs to fuel a renewed domestic and international marketing push to ensure Victoria remains ahead of its competition. 

Leveraging partnerships with the industry in Australia and overseas, the initiative seeks to attract more visitors to the state by positioning Melbourne as an ever-evolving city that is creative, innovative and authentic while Victorians and visitors alike will also be encouraged to disperse beyond Melbourne and stay longer, by highlighting regional Victorian destinations, experiences and product.

Business Events

Collectively, business events work together over the course of a year to provide not only economic benefits but also constant positioning and profile for Victoria nationally and internationally. They drive tourism, employment growth, industry development, business linkages, investment decisions and community outcomes for the benefit of the state.

An increase in funding of $9 million over two years to the Business Events Fund will assist in attracting more international conferences to the Melbourne Convention and Exhibition Centre. 

Regional Tourism Infrastructure Fund

The $101 million Regional Tourism Infrastructure Fund supports a $48.2 million redevelopment of the Phillip Island Nature Park Visitor Centre. This will enable the iconic attraction to meet the needs of growing national and international visitors in a manner which respects the site's important environmental footprint. This initiative will boost jobs and employment in the regional tourism sector by enhancing visitor experiences, increasing visitor nights and regional tourism yield.

In addition:

- $20 million for enhanced experiences in state parks, including improved accessibility;
- $36 million for an International Education Strategy to attract more students to Victoria;
- $8 million for Budj Bim - a unique Indigenous tourism experiences; and
- $4.9 million for the continuation of Melbourne Bike Share to enhance the visitor experience.