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Victoria's visitor economy

Victoria's visitor economy | About us | Visit Victoria

Victoria's visitor economy sector generates $21 billion per year and generates jobs for around 206,000 people across Melbourne and regional Victoria.

The visitor economy extends beyond the activities and economic impact of leisure tourists to encompass visitors travelling for business, work, education and visiting friends and relatives.

Victoria has long been a leader for major events and business conferences, food and wine, artistic and cultural experiences and areas of outstanding natural scenic beauty, and has built a reputation as a diverse and compelling destination.

Objectives for supporting the growth and sustainability of the tourism, events and visitor economy sector are outlined in the Victorian Visitor Economy Strategy.

Melbourne secures World's 50 Best Restaurants Awards

Melbourne has been confirmed as the host city for the prestigious World's 50 Best Restaurant Awards in 2017, becoming only the second city outside of London to hold the awards program.

Tourism Australia and Visit Victoria are working in partnership with the World's 50 Best Restaurant team to create a sensational program of culinary events that will showcase Melbourne's culinary and events expertise as well as the diversity of food and wine settings and experiences in regional Victoria.

Melbourne's Attica is Australia's only restaurant on the top 50 list in the 2016 World's 50 Best Restaurant official rankings for 2016, coming in at number 33. Victoria's Brae features at number 65 in the top 100. 

The Melbourne events will take place in April 2017 with the main awards ceremony happening at the Royal Exhibition Building on April 5th 2017. The events will include a chef's feast gathering of the world's best chefs; a main awards ceremony; and touring programs around Melbourne and regional Victoria. The 800 invited guests and will be made up of chefs, industry and top international food and wine media and influencers. See here for the full media release.

Tourism Demand Driver Infrastructure Program Now Open

The Tourism Demand Driver Infrastructure (TDDI) grants program is now open for applications.

The TDDI program is administered by Victoria on behalf of the Commonwealth. It provides funding for the development of tourism infrastructure or enabling work undertaken by businesses, investors, local governments, tourism associations and other entities. Grants of between $250,000 and $750,000 are available on a contestable basis and applicants must demonstrate the ability to match Commonwealth funding. For more information visit www.tourism.vic.gov.au