Industry news

Visit Victoria gets new digs in China

Visit Victoria has opened a new office in Beijing, China, to 'attract more visitors from our biggest tourism market, creating more jobs and bringing more business to Victoria' according to a Victorian Government statement.
The office opening was attended by the Minister for Tourism and Major Events, Minister John Eren, and senior representatives from Victoria's key travel, airline and media partners.
Visit Victoria CEO Peter Bingeman was delighted to open a third office in China, a key source market for Victoria both now and in the future.  
Visit Victoria now has nine international offices, located in China (Shanghai, Guangzhou and Beijing), Singapore, Japan (Tokyo), Germany (Frankfurt), the United Kingdom (London), New Zealand (Auckland) and the USA (Los Angeles).

Victorian Budget 2017/18

Victoria had a busy and successful year with the establishment of Visit Victoria and the release of the Victorian Visitor Economy Strategy to guide this sector for many years to come. Now we're working to meet objectives set out in the Strategy to increase visitor spending to $36.5 billion and support more than 320,000 jobs by 2025.

The Victorian Government continues to show confidence in the visitor economy in the 2017/18 Victorian budget. The following summarises investment in the visitor economy across government.

  • $24.7 million over two years for Visit Victoria;
  • $271.5 million to complete the third stage of the Melbourne Park redevelopment;
  • $27.5 million to support the identification, development and delivery of Regional Partnerships priorities;
  • 25 per cent cut in pay roll tax for regional small businesses;
  • $1.5 billion to address the reliability of the regional rail network;
  • $45 million for the Connecting Regional Communities Program to improve digital infrastructure across the State;
  • $54.6 million to support Parks Victoria to unlock the benefits of Parks and special natural assets across Victoria;
  • $20 million additional each year ongoing for the Major Events Fund;
  • $90 million over two years for the Investment Attraction and Assistance Program, including air services attraction;
  • $28.7 million for the National Gallery of Victoria;
  • $40 million for major maintenance works at the Arts Centre Melbourne;
  • $10.7 million for the Melbourne International Film Festival;
  • $3.9 million to upgrade Kardinia Park;
  • $6.6 million for ongoing maintenance at seven state-owned arts and cultural institutions.

Established in July 2016, Visit Victoria has already secured and overseen the likes of World's 50 Best Restaurants, Kinky Boots, and the blockbuster clash between world football giants, Argentina and Brazil at the MCG in June.

The Government's Wander Victoria campaign has received positive feedback from both industry and consumers. In 2017/18, the campaign will build on the momentum generated to date and continue to turn desire to travel into action. Visit Victoria launched a new interstate marketing campaign in late 2017 called A Twist at Every Turn.