Familiarisations

Visit Victoria organises international and domestic familiarisations that provide industry with a cost-effective marketing tool to promote local operators and regions to journalists, bloggers, digital influencers, film crews and travel professionals.

Media familiarisations generate extensive publicity from journalists and influencers writing and broadcasting across a range of print and digital channels, while trade familiarisations are designed to better equip the international travel industry in selling Victorian tourism products.

If you are a Victorian operator interested in participating in media and trade familiarisations, please contact: peter.janssen@visitvictoria.com.au or pr@visitvictoria.com.au.

Travel industry professionals and overseas based journalists interested in participating in international media familiarisation visits to Victoria, are advised to contact your local international representative – view contact details for Visit Victoria international representatives here.

Australian based media interested in Visit Victoria's familiarisations program, please contact pr@visitvictoria.com.au.