Victoria. Have a wander...
Visit Victoria's regional campaign, Wander Victoria, is a long-term strategy to activate intrastate travel to regional Victoria, to encourage 'Melburnians' to stay an extra night and have one more coffee.
Launched in February 2016, the emotive campaign aims to inspire 'Melburnians' to take the time to rediscover and reconnect with Victoria's regions by advocating the simple pleasures and benefits of wandering through the diverse natural settings and destination experiences.
At Visit Victoria, our dedicated regional marketing team continues to develop local marketing partnerships to extend campaign awareness and work with Regional Tourism Boards on strengthening visitor conversion.