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REGIONAL EVENT OPPORTUNITIES

Victoria’s diverse regions offer prime locations to host events, whether it be by the beach or in the bush, there are exciting opportunities.

Events in Regional Victoria

Regional Victoria’s annual festival, sporting and cultural calendar grows from strength to strength, offering an enriching experience to visitors amplified by local heritage and warm hospitality.

Access to regional Victoria via public and private transport networks has never been easier, along with diverse accommodation and facility offerings - Victoria is an attractive host for major events looking to expand.

Some of the world’s best events are held in regional Victoria including the longest running surfing event, the Rip Curl Pro at Bells Beach (now secured until 2022), the elite WorldTour cycling event of the Cadel Evans Great Ocean Road Race, White Night Ballarat and many more.

Regional Event 1

Importance of Regional Events

As Victoria is the number one State for hosting events in Australia, there is a constant hunger for new event offerings. At Visit Victoria, we play a lead role in partnering with international and domestic event organisers and community groups to attract, develop, market and build strategically aligned events that highlight a regions attributes, infrastructure and facilities. These events provide crucial economic opportunities for hard-working communities, whilst boosting Victoria’s credentials as a global events destination.

Regional Events Funding Opportunities (Two Types)

1) Regional Events Fund (REF)

In July 2016 the Victorian State Government announced the REF, providing opportunities to event owners to secure and develop events that provide job opportunities to the community and value to the visitor economy. Over 161 events have been funded through the program so far.

2) Regional Events and Innovation Fund (REIF)

In May 2018, the Victorian State Government introduced the new REIF. The REIF is designed to support unique regional initiatives, original event proposals and develop innovative regional campaigns, services and products. It will promote better connected technology and tools across regions to assist Regional Tourism Boards (RTB's), tourism organisations, councils, businesses and consumers. 

Upcoming Regional Events Supported by Visit Victoria
(May to August 2018)

REGIONAL EVENTLOCATIONREGION

Plate up Ballarat

Ballarat

Goldfields

Clunes Booktown Festival

Clunes

Daylesford Macedon Ranges

Geelong After Dark

Central Geelong

Geelong and the Bellarine

High Country Harvest

High Country Region

High Country

Western Bulldogs @ Eureka Stadium

Ballarat

Goldfields

Illumin8

Bendigo

Goldfields

Winton SuperSprint V8 Super Cars Chamionship

Winton

High Country

Great Ocean Road Running Festival

Lorne/Apollo Bay

Great Ocean Road

Woodend Winter Arts Festival

Woodend

Daylesford Macedon Ranges

National Celtic Festival

Portarlington

Geelong and the Bellarine

High Country Balloon Fiesta

King Valley

High Country

2018 East Gippsland Bream Classic and Grand Final

Mallaccoota and Metung

Gippsland

Queenscliff Winter Weekend

Queenscliff

Geelong and the Bellarine

Skating at Sorrento

Sorrento

Mornington Peninsula

Island Whale Festival 2018

Phillip Island

Phillip Island

Lake Mulwala Kids Festival

Yarrawonga

The Murray

Western Bulldogs @ Eureka Stadium

Eureka Stadium

Goldfields

Dimboola Human Powered Vehicle Event

Dimboola Recreation Reserve

Grampians

Rainbow Desert Enduro

Hindmarsh

Grampians

Surf Coast Arts Trail 2018

Surf Coast Shire

Great Ocean Road

Mornington Peninsula Beer, Cider and Spirit Trail Event

Mornington Peninsula

Mornington Peninsula